Clearly, having an online storefront yields substantial benefits. As such, facilitating market processes 24/7 (i.e. 24 hours, 7 days a week), greater efficiency and accessibility, promote disintermediation and simplifying processes. The traditional “brick and mortar” method pales in comparison. The power of Information Systems has made ASOS the largest online fashion and beauty store in the UK and attracting over a million visitors a week.
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