We can see that ASOS is constantly improving over the years and has become a highly developed website. Many areas have been improved on, for example the size guide which use to be brief, added the currency options to cater to diversified shoppers, a new main category Red where it has discounts on popular brands, etc. ASOS do have the factors that can make them an internationally renowned brand. That will be after they have secured shoppers from the US and European regions (which they are doing currently), Asia will probably be their next target.
ASOS do have a logo to represent themselves but we feel that the impression made it not impactful enough. Nike has their famous tick, Abercrombie & Fitch with a Moose, MacDonald’s celebrated letter M, etc. We feel that they might be more recognized should they have a more distinct logo of their own.
ASOS do have a logo to represent themselves but we feel that the impression made it not impactful enough. Nike has their famous tick, Abercrombie & Fitch with a Moose, MacDonald’s celebrated letter M, etc. We feel that they might be more recognized should they have a more distinct logo of their own.
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