Introduction

In this entry we will be presenting our research findings on an eCommerce website. The terminology, eCommerce, basically means to transact electronically of the exchange or buying and selling of commodities which involves transportation from place to place.

With progressive Information Technology (IT) advances over the years, not only has the internet become an indispensable tool, it also presents new business opportunities to companies that seek to reach out globally. Amazon.com is probably one of those virtual storefronts that you will be familiar with. Our research is also about a virtual storefront except it is all about fashion!