Friday, October 10, 2008

Strengths

They have clear and comprehensive phraseology and presentation throughout the website. Be it guides on how to start a member account or instructions on how to handle the clothing or their delivery or returns policy. The payment is safe and secure as well.

When viewing a product under the sub-categories, column B’s content will change to show sizes, colours, prices, brands, styles or celebrity styles where you can select and it will only show you your selections. Furthermore, instead of viewing the products of each sub-category page by page (i.e. at most 20 styles per page) you can actually select to view all the styles at one go. With these options, viewers can easily compare and view the range of products at a glance. Upon the selection of the merchandise, we can view the item at all angles (front, back and sides) thanks to the availability of a video which plays a model doing a catwalk with the product on; We can even zoom in to view the details of the merchandise with greater clarity. The images are of great quality and may even be viewed in the colours available for it. There is also a detailed size guide available so it solves the problem of not being able to try the products on physically. Despite the vast amount of information displayed, the webpage loads at a remarkably fast speed.

Being able to browse through the products at such great detail prevents the "lost in the shop" syndrome which some shoppers might experience where they would not know where to start looking first in an outlet store. This saves e-shoppers a lot of time and effort. Shoppers do not have to squeeze in the crowds and do not have to wait for the sales assistant to check for the availability of whatever you may require. Such services are made available through the selections method mentioned above where you may do it with just a click. Just like the service you receive when you shop physically, they also have recommendations to go with the selected item. For example, they provide recommended accessories, handbags, shoes, etc for the whole look.

In addition to that, they even have a sub-category catered to the price-sensitive consumers, the clearance section! And what any shoppers hate the most when there is a clearance is to have to squeeze in crowds packed like sardines in a can. But this is obviously avoided and shoppers may shop in comfort just that they have to check the website frequently as products are swept away quickly in that section.

In essence, it is hassle-free.

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