The ASOS is a UK online fashion store launched in year 2000 by Nick Robertson, the great-grandson of the founder of the one time major UK high street tailor chain Austin Reed. ASOS stands for "As Seen on Screen", but this meaning is no longer widely used. Despite deprecating its original meaning ASOS is still written in as an uppercase acronym; the exception to the rule being the new company logo introduced in 2008 where it is stylistically shown all in lowercase.[1]Friday, October 10, 2008
About ASOS
The ASOS is a UK online fashion store launched in year 2000 by Nick Robertson, the great-grandson of the founder of the one time major UK high street tailor chain Austin Reed. ASOS stands for "As Seen on Screen", but this meaning is no longer widely used. Despite deprecating its original meaning ASOS is still written in as an uppercase acronym; the exception to the rule being the new company logo introduced in 2008 where it is stylistically shown all in lowercase.[1]
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